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Why Marketing Is SO Important

Importance of Marketing

How can anyone know about the amazing things that your business does if you don’t tell them about it? This is why you need marketing in your business…

Education

You know your products and services, but your clients might not fully understand them. Use your marketing to educate everyone on what you do and how you can solve their problems.

Equalising

Even the smallest business can play on the main stage with global brands via online marketing. You have the opportunity to get your message out there by only spending a few dollars.

Sustaining

Marketing keeps your business in front of the people that are interested in your products and services. If you do your marketing right, they won’t be able to forget about you.

Engaging

Provide your clients with content that is engaging and makes them want to come back for more. Engage in conversation with them by giving the chance to comment and provide feedback.

Dollars

One of the most important reasons to market your business is to get sales in the door!

Growth

Marketing should definitely be part of your business’ growth strategy. Market to both your existing customers and potential new ones to build sustainable growth.

Article Written by

Bigrockcomms.co.nz

Disclaimer: All advise is a suggestion or a guide to help you get things right.
Wakefield Print Ltd is not reasonable for any actions or inactions taken by you on the advice given.
This is a guide and is intended to inform.
Not to be legal advice or legal direction please seek professional legal advice in regards any legal/copyright issues or any other matters discussed in our guides.

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What Small Businesses Need To Know About Lead Generation

Lead Generation

Without leads, your business would not exist. You need clients that will pay for your services, or your business will not generate any income. You cannot serve your clients if you don’t have any! So, you need to find those leads from somewhere. Lead generation is the way to do that.

This is what you need to know about lead generation.

What Is Lead Generation?

Before we go any further, let’s discuss what lead generation really is. Lead generation is capturing the attention of your ideal client in regards to your products or services. It is a chance to lead that person down the path from prospective client to a paying one.

You can attract these leads to your business in a number of ways. The most popular medium is to use digital methods like social media, freebie downloads and email marketing because it is far reaching and all inclusive. But in-person lead generation can also be effective, so don’t overlook networking too.

Lead generation follows a process – convert an unknown person to someone who is interested in your products or services, then get them to take the next step by becoming a paying client.

It is more meaningful than older forms of advertising which were like firing a shotgun and hoping that you hit something. With lead generation you can target the people that will be interested in what you have to say.

Why You Need Lead Generation

Apart from the fact that you need clients for your business to operate in the first place, your business is unlikely to grow without acquiring new clients.

Lead generation allows you to draw the right kind of people to your business with targeted offerings and content that will appeal to them. It allows small business to grow, develop and eventually become big businesses. When you are still in that small phase, you can compete on the same stage as the large corporations.

Obviously, you are going to need a strategy to obtain those targeted leads. Think about…

Who your ideal client is

What is their biggest problem or concern

What your business offers and the solution you provide

How you can build a relationship with meaningful dialogue

Tips For Successful Lead Generation

Lead generation is a varied field, so you want to have your fingers in a few pies. Don’t put all your eggs in one basket otherwise you will be solely reliant on that method. Instead, try a number of different methods to see which is the most effective for your business. Trial, test, experiment and be ruthless by cutting the ones that don’t work. Be persistent and constantly keep trying.

Ensure that the needs of your clients are at the heart of your strategy. You want to provide them with constant value, not come across as someone who only wants to push their product.

Build your brand presence on social media so that potential clients have visibility of what you do and why you do it. You can also use email marketing, SEO and high quality content to drive traffic back to your website.

Remember that lead generation is not about making an instant sale. It is beginning a conversation with a prospect, building a relationship and then asking for the sale.

Article Written by

Bigrockcomms.co.nz

Disclaimer: All advise is a suggestion or a guide to help you get things right.
Wakefield Print Ltd is not reasonable for any actions or inactions taken by you on the advice given.
This is a guide and is intended to inform.
Not to be legal advice or legal direction please seek professional legal advice in regards any legal/copyright issues or any other matters discussed in our guides.

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The Power Of Images In Online Marketing

Most businesses have now embraced social media as being a key platform for engaging and connecting with existing and potential customers. But do you fully appreciate the importance of images in this context? You see, high-quality images in your content will not only make you stand out from the crowd, they are also more likely to be shared by hundreds, even thousands of users, which means that your brand could be reaching a huge audience with a minimal amount of effort and outlay. Let’s find out more.

The Age Of Visual Culture

Nowadays, pretty much everyone has a smartphone and therefore access to a good digital camera. This has seen a massive increase not only in the number of photos being taken, but also in the number of photos being shared online. Social media platforms such as Instagram, Facebook and Tumblr have embraced the visual medium and have made it incredibly easy to upload and share images online.

Businesses are increasingly recognising the importance of creating a visual brand and as a means of connecting with customers. The statistics back this up as well. Research tells us that articles containing relevant images as well as text receive 94 percent more views than articles containing just text. What’s more, include a photo in your Facebook post and you’ll see a 37 percent higher rate of engagement. Photos, graphics and visual images are more likely to be liked and shared by social media users than a purely text-based post. The visual image is fast replacing the written word as being the primary source of brand information and marketing.

Review Your Marketing For Visual Appeal

So, how visual is your content marketing? It’s worthwhile reviewing your existing marketing to make sure that you are maximising the visual appeal as photos and images are a great drawcard for customers.

For example, if you are issuing a press release about a new product, then why not include a high quality, professional photo or a video that showcases your new product? Doing so will see the number of views increase by more than 45 percent when compared to traditional text-based press releases.

And if your business has an e-commerce site, then with 67 percent of consumers reporting that the quality of a product image is very important in influencing their purchase decision, having a professional photo will make all the difference to your chances of closing the deal.

In another recent survey 60 percent of consumers advised that they are more likely to get in touch with a business when an image is displayed in search results. So make sure you take advantage of free initiatives such as Google My Business by including high-resolution professional photos.

And while you’re at it, regularly renew and refresh the imagery on your website. Updating the photos and graphics is an easy way to keep the content fresh and engaging.

The bottom line is that visual imagery is now more important than ever to your brand identity and marketing initiatives.  Make sure you are optimising the opportunity with high quality, professional images.

Article Written by

Bigrockcomms.co.nz

Disclaimer: All advise is a suggestion or a guide to help you get things right.
Wakefield Print Ltd is not reasonable for any actions or inactions taken by you on the advice given.
This is a guide and is intended to inform.
Not to be legal advice or legal direction please seek professional legal advice in regards any legal/copyright issues or any other matters discussed in our guides.

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3 Reasons Why Every Business Needs Customer Feedback

Customer Feedback

Whether you’re a long established company with a loyal customer base or a new business just getting started, every organisation needs to listen to their customers. Feedback can be collected in a variety of ways: from regular customer surveys to collecting reviews on Google and specialist feedback gathering websites like TripAdvisor, through to analysing consumers’ opinions posted on social media. And if this sounds like it could be a time-consuming process, one that you just never seem to get around to, then it’s time to think again. Here we present three reasons why listening to customer feedback will improve your business making it well worth the investment.

1. Customer feedback will improve your products and services.

You may think you know what your customers want and need, but unless you ask them you cannot be certain. It’s your customers that use your products and services on a daily basis and so listening to clients will give you invaluable feedback into how your product or service is performing and what could be improved to make it even better. What’s more, the needs and expectations of consumers inevitably change over time so what might have been a perfect match yesterday may not be so today. Regularly checking in with clients will help you to stay on top of changing market trends.

2. Customer feedback will increase customer retention.

Asking customers for their views and opinions is a great way to demonstrate how much you value their business. As a result your relationship with those customers will be all the stronger. They will feel as though your primary goal is to solve their problems and fulfil their goals rather than simply taking their money. In addition, research tells us customers that feel as though they’ve had an input into shaping a company’s products and services are more likely to remain faithful to that brand.

As well as increased customer retention, this improved sense of loyalty will also see consumers develop as brand ambassadors for your business, spreading positive word-of-mouth referrals and all-round good PR.

3. Customer feedback is a rich source of data and improves business decisions.

In today’s highly competitive market, important decisions about your business – whether it’s deciding to expand into a new market, upgrade an existing product, or invest in a new service – need to have a sound evidence base. Rather than relying on guesswork or a hunch, customer insights will help you to develop future business strategies and adjust your products and services so that they are a perfect fit for your target market. The customer should be at the heart of everything you do because if you ignore the consumer voice, then the danger is they will simply find a competitor that does listen.

Customer Feedback: The Bottom Line

Make sure you take every opportunity to engage with your customers: run regular surveys, analyse online reviews and collect social media opinions. You’ll soon discover that it’s not as big a task as you perhaps anticipated and the potential rewards on offer mean that you simply cannot afford to ignore customer feedback.


Article Written by

Bigrockcomms.co.nz

Disclaimer: All advise is a suggestion or a guide to help you get things right.
Wakefield Print Ltd is not reasonable for any actions or inactions taken by you on the advice given.
This is a guide and is intended to inform.
Not to be legal advice or legal direction please seek professional legal advice in regards any legal/copyright issues or any other matters discussed in our guides.

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How to avoid the 5 most common mistakes when designing a flyer.

  1. Sending files in Word format and they don’t look the same when printed.

Most PC’s these days have Microsoft Word as a design application and this is the most commonly used by new to design
Word has a few flaws when you send the word file to another computer
• If you design a great looking flyer on your computer using your fonts from your font list the recipient may not have the same font and all the content then defaults to the default font on their computer and changes all your hard work
• Word doesn’t allow for bleeds ( Over run of colours/or images over the edge of the flyer so it doesn’t allow for cutting or edge to edge colour
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• Once your design is complete and looks great on your computer save it as a high / med quality PDF (Portable Document Format) then send it through for printing. PDF doesn’t change when you send it to another computer.
• To set up a bleed easiest option is to change the size of your page in the “PAGE LAYOUT” tab on word.
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  1. Designing a A4 folded to DL and not setting the right setting for size

The most common mistake made by new to design is right at the start of the process. Microsoft is a US based company and it sets the default sizes to American letter on most of its applications. An American Letter is narrower and deeper then the A4 document when you set it up landscape.
This gives you problems when you try to print the flyer on your home or work printer you struggle to get the 3 portions folding in the right place and the file won’t look the same when printed because your printer has to cut the bottom of you flyer off to fit on the A4 page.
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• Right from the start when you set up you document make sure that you set the document as an A4 this will be in the first processes of each of the Microsoft’s programes
• If you have the Microsoft suite personally I would use publisher and use one of their templates and add your content to it.
American Letter vs A4 size

 

 

 

 

 

 

 

 

 

 

 

 

To check out our A4 flyers online click here

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  1. Downloading files off the internet that are not theirs to use

When you download an image you are subject to the copyright laws. An image may be on the internet but this does not mean it is yours to use in your business branding or flyers most of the images on the internet are owned by the person or persons that uploaded it or purchased it as a stock file for commercial use.
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• Purchase the image from the owner or stock image provider.
• Make sure the end use of the image allows for the use you intend for it. (Not all pictures can be put on canvas and on sold) Best advice is to read all term of use and contact or seek legal advice if you are unsure. This will work out a lot cheaper the getting taken to court.

handcuffs

 

 

 

 

 

 

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  1. Sending a file that looks great on screen but rubbish in print.

When you send the file to print on your own printer or you sent the file through to us to print the file quality is poor and pixilated.
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• When you save the file make sure your print settings and your PDF setting are set to high quality so you get the best output of quality when printed
• When you purchase the images like in “Problem 3” make sure the images are big enough to suit the end use IE: An “A” Size poster need a very large image to get a quality finish you can’t place an thumbnail image on it and expect it to print well
Guide to File Size

 

 

 

 

 

 

 

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  1. Wrong phone numbers and email addresses.

Quite often someone designs the company cards or flyer. Be it the professional or the office admin person for the company and the phone numbers addresses are wrong.
However there is a way to fix this so you can save time and money doing you own design here is a few simple fixes
• If a professional has done the design for you please make sure all persons involved have proofed the cards. The most common mistake is the team on the shop floor didn’t get to see the proofs until the cards etc turn up and they turn around and say they look great but my phone number is ….or you spelt my name wrong.
• The main advice is CHECK ALL FILES WITH ALL INVOLVED!!!
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Lindsay Bradley
 

 

 

 

 

Article Written by

Lindsay Bradley
Owner/Director
Wakefield Print Ltd

Disclaimer: All advise is a suggestion or a guide to help you get things right.
Wakefield Print Ltd is not reasonable for any actions or inactions taken by you on the advice given.
This is a guide and is intended to inform.
Not to be legal advice or legal direction please seek professional legal advice in regards any legal/copyright issues or any other matters discussed in our guides.

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5 Ways to Market your Business with a Limited Budget

marketing on a budget

When in business there are always organizations trying to grab your hard earned marketing dollars.Marketing-Sucess
We have compiled 5 ways to market your business and the good news is it’s FREE or Minimal Cost (apart from a little bit of time)

 

 

 

 

 

 

 

 

 

 

1. Use the Free directories to your advantage

Find all the free directories online and input your business details this will help your web presence and make it easier to find your business.
Here is a link to a few based around our New Zealand Directories
Finda-        www.finda.co.nz
Gopher      www.gopher.co.nz
Google+    https://plus.google.com
Hot Frog   www.hotfrog.co.nz

Smart-Phone

 

 

 

 

 

 

 

 

 

 

 

Some of the latest stats are showing that between 65-85% of consumers are researching you, your business, or your goods and services before you even see them in store or at your place of work. Even more interesting is the over 55% of these are using a tablet or smart phone and based on the stats from 2013 in NZ the average spend on these devices is around $150 and done with a simple tap of the screen or swipe of the finger. At last count there was around 2 million smart devices in NZ.

Can your business afford to not be online these numbers are only going to get bigger

2. Set up a separate Business Facebook page
Using your personal login create a facebook business page doing it this way helps for searching and for easier setting up. (A separate business page doesn’t allow you to search out your client’s facebook pages easily)

Face book

 

 

 

 

 

Note: Clients want to know the personal side of who they dealing with that’s human nature but you don’t want to show them everything about your life this may scare a few off this is why we don’t want you to just add your personal facebook to the bottom of your website.

3. Set up a Loyalty Program
We all love something for free or of perceived value so reward your clients if they come back for repeat business. Coffee Shops and Hairdresser have mastered this for years. Most people will have some loyalty program in their wallet. This could be a 4c petrol voucher from shopping for your groceries or Air NZ air points, Flybuys, AA Smartfuel, and One Card.
You probably don’t have the budget for like the Big Business but it doesn’t mean you can’t set up a loyalty program to reward your repeat clients.

Loyality-card

 

 

 

 

 

Here are some Ideas
• A simple as buy 10 and get the 11th for a discounted price or free
• Set up a dollar spent point system like for every $100 dollar spent they receive 10 points these points can buy they goods in store the products would also need a points value and a sell price.

4. Ask for Referrals
A good loyal client will also be your best sales person if they are pointed in the right direction or encouraged to promote your goods or services. You can prompt them to pass on referrals with a flyer put in with their invoice or a referral type card that you gather both parties details.
If you need help to get this set up for you business click here

Free-Gift

 

Helpful Hint: The loyal client will sing your praise even more if they receive a thank you or a nice gift. Let’s face it we all love it when we get praised or thanked and it makes a lasting impression.

 

 

5. Take an Active part in Networking and Social Events
Search for networking groups in your area. By getting out and about talking to different people and businesses you never know who you meet. It could be your businesses next big client.
Helpful Hints
• We get comfort in putting a face to a name or business and are more likely to deal with this person or business in the future
• Go prepared to talk to new people not sit back in the corner and wait for someone to come to you.
• Don’t be the sales person selling your products. Take the line that you want to introduce this new person to the whole experience that is your business. A pushy sales person will scare them off you.
• Be prepared to listen and pick on your opportunities this could be just getting a business card to ring them later (if you do ring don’t sell over the phone unless prompted) try and set up a meeting at their convenience and remember that they are more than likely flat out in their business make a time to get them away from their business if you can. Go prepared for any questions.
• Think about your body language crossed arms or hands in pockets may be taken as not approachable